Cart 0
Cart 0

Our History

🐾 Specialist Dog Grooming, Breed Expertise & Ethical Coat Care in Melbourne

Spitz Groom is a specialist dog grooming salon in Melbourne founded with a clear focus on breed-appropriate grooming, coat health education, and ethical handling of double-coated dogs.

Originally established to educate owners on the correct care of Spitz breeds, the business was built around a strong foundation of canine welfare, responsible ownership, and breed preservation knowledge. Early involvement in the dog breeding community and engagement with purebred education initiatives through the Australian National Kennel Council (ANKC) helped shape a philosophy centred on ethical grooming and informed pet care.

🐶 From Spitz Breed Specialists to Double-Coated Dog Grooming Experts

The salon initially specialised in Spitz breeds including:

  • Japanese Spitz
  • German Spitz
  • Keeshond
  • Samoyed

However, demand for high-quality, ethical grooming quickly expanded the client base beyond Spitz breeds. Word-of-mouth referrals from dog owners, breeders, and veterinary professionals led to an increasing number of double-coated breeds seeking specialist grooming care in Melbourne.

Over time, Spitz Groom became recognised as a trusted destination for:

  • Double-coated breed grooming
  • Coat-safe maintenance techniques
  • Ethical de-shedding and coat care practices
  • Breed-specific grooming education

Clients began travelling from interstate, including New South Wales, to access the salon’s specialist services.


📍Growth of a Boutique Melbourne Dog Grooming Salon

In 2016, operations expanded through a co-share arrangement within a grooming salon in Caulfield, Melbourne, operating on non-peak days to provide dedicated, low-volume grooming services.

As demand increased, the business evolved into a full-time boutique grooming model focused on:

  • One-on-one dog grooming appointments
  • Low-stress, fear-free handling environments
  • Extended grooming sessions for comfort and care
  • Individualised coat assessment and maintenance planning

Following relocation to Fitzroy North in 2019, operational adjustments were made due to health considerations, leading to a co-share period while planning a long-term salon structure.


🏡 Establishment of a Dedicated Dog Grooming Salon in Carlton North

In late 2020, Spitz Groom opened its first dedicated grooming salon in Carlton North, Melbourne.

This purpose-built space was designed to reflect the brand’s core values:

  • Ethical, welfare-first dog grooming practices
  • Holistic coat and skin health care
  • Breed-specific grooming expertise
  • Calm, low-stress salon environments

The Carlton North salon marked a significant milestone in establishing Spitz Groom as a premium boutique dog grooming destination in Melbourne.


🐩 Expansion to All Dog Breeds While Maintaining Specialist Expertise

In response to continued demand, Spitz Groom expanded in late 2023 to accommodate all dog breeds, including:

  • Single-coated breeds such as Poodles
  • Poodle-crosses and designer breeds
  • High-maintenance and sensitive coat types

Despite this expansion, the salon continues to maintain its strong foundation in:

  • Double-coated breed grooming expertise
  • Ethical deshedding practices
  • Coat health preservation techniques
  • Breed-appropriate grooming education

The focus remains on quality, individual care, and long-term coat wellbeing.


🌿 Ethical, Educational Dog Grooming Philosophy

Spitz Groom continues to operate as a specialist Melbourne dog grooming salon focused on education, ethical grooming practices, and breed-specific care.

Core principles include:

  • Promoting responsible dog ownership
  • Educating owners on correct coat maintenance
  • Supporting long-term skin and coat health
  • Prioritising animal welfare over cosmetic trends
  • Providing calm, structured grooming environments


🐕 A Leading Dog Grooming Salon in Melbourne for Coat Health & Breed Care

Today, Spitz Groom is recognised as a trusted Melbourne dog grooming specialist for double-coated breeds and sensitive coat types, offering expert grooming backed by education, experience, and a welfare-first approach.